Black Excellence

5 Things That Make LeBron James More Than Basketball

lebron james, king james, lebron charities, lebron business ventures, lebron in business, lebron outside basketball

Regardless of how you feel about LeBron James or his team, it is difficult to deny he is a dominating force on the basketball court. Most of us who are fans of rivalry teams (Lakers & Bulls gang over here) have spent years despising James simply because he is a threat to our teams. But over time, he has won us over with everything he does on and off the court.

Here are some of the things that make LeBron more than basketball.

Active Philanthropist– LeBron is an active supporter of organizations like  Boys & Girls Club of America and Children’s Defense Fund, ONEXONE, and Gabrielle’s Angel Foundation. He also has donated 2.5 million to the Smithsonian National Museum of African American History and Culture. He received the J. Walter Kennedy Citizenship Award from the NBA in 2007 for this “outstanding service and dedication to the community.”

lebron james, king james, lebron charities, lebron business ventures, lebron in business, lebron outside basketballBusiness Smarts– King James is famous for his smart business deals. He always asks for equity in big businesses he works with. As Fenway Sports Group became the sole global market of James’ image rights, he negotiated to have a small stake in the English Premier League football club Liverpool FC. When he was tapped to promote Beats headphones, he made a deal to have an ownership in the company. When Beats Electronics was acquired by Apple, he saw more than $30 million in profit from his deal. These are just a few example of his many business dealings.

Promoting AND paying for Education:The LeBron James Family Foundation is a huge advocate for education. Their I Promise programs will be sending 1100 students to college at the cost of the foundation.

 

Media Mogul:  Amongst his business ventures, LeBron made sure to be in the media businessHis production companySpringHill Entertainment has produced works like Lion Gate’s documentary More Than a Game, Disney XD’s  Becoming, Starz’s Survivor’s Remorse, and CNBC’s Cleveland Hustle.  We especially love Cleveland Hustle because it promotes entrepreneurship as a way of revitalizing communities.

Uninterrupted, his media company that provides a platform for athletes to share video content directly to fans, raised $15.8 million from Warner Bros. Entertainment and Turner Sports.

 

He speaks up– LeBron uses his influence and massive platform to speak up on issues that he is passionate about. Recently, he spoke up in defense of Colin Kaepernick, the war in Darfur, the Trayvon Martin case, and against President Trump’s hate mongering.

 

We bow down #KingJames.

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