If you love to travel, or have to travel often for business, but hate wasting time at the airport waiting for your flight, then today is the day to flip the way you think of this time from wasted time to much needed productive time. When I travel, I very much look forward to the time at the airport because I know it will be a productive time for me. The confinement of having to be in a limited space is no longer a confinement because, for most of us, our office travels with us in the form of our smart phones, tablets, and laptops.
Here are some ways I have learned to strengthen my brand while waiting for my flight.
Grab latest issues of magazines in your field– This is one of the first things I do when I get to the airport. There are specific magazine I subscribe to on a regular basis, but I use this opportunity to grab at least 3 other magazines in my field to see the latest trends in business and any interesting stories I can feature on this website. This is really the only time I get to expose myself to magazines I normally wouldn’t read. I go through some of them while I wait for my flight and some during the flight. It helps me catch up on what I might have missed and gives me so many inspirational ideas for my business from magazines I normally don’t read.
Work on your social media- Social media isn’t just for posting about your business regularly in hopes of attracting new clientele. You can use this time to do various things that will both help your brand grow and improve your social media game.
- Watch what your competition is doing by going through their pages to see how many posts they do a day, what type of posts get the most interactions for them, what their posts look like visually, etc. While you should be doing this on a regular basis, airport time is perfect for stalking your competition.
- Interact with your followers and potential followers by commenting on posts, sending direct messages, etc. You obviously should be doing this on a regular basis, but airports are one of the ideal places for busy work that can be done anytime.
- Work on scheduling your posts for upcoming weeks. There are various apps that can help you accomplish this