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The Rise of FUBU: The Classic Styles Are Returning

If you once had your closet full of FUBU clothing, there’s some news for you.  The For Us By Us clothing company is making a comeback with classic styles we can’t resist.

A Classic Style: FUBU’s Humble Beginnings

A quantity of 80 hats created in his house that were sold in Hollis, Queens, New York, kickstarted one of the most influential clothing companies for black people under the direction of founders Daymond John,J. Alexander Martin, Keith Perrin, and Carlton Brown in 1992.

From having their clothes first shown in Montego Bay to now being a worldwide apparel store, FUBU has grown tremendously. With no intentions of slowing down, they are producing fresh clothing that is unique and comfortable.

Fubu classic styles

FUBU’s collection consists of classic styles like T-shirts, hats, jerseys, dresses, sweatshirts and accessories.  Many rappers and singers sported these items the late 90s. FUBU also grew from being spotted in music videos and pop culture.

FUBU is back!

Recently, FUBU paired with Sorella Boutique for a collaboration, releasing a new 90s inspired women’s collection in-store at the boutique’s Melrose location earlier in July. Although new styles are releasing, there is still the same classic feel and vibe of who FUBU is.

The women’s collection has been a fan favorite and a huge success. Celebrities such as Winnie Harlow and Lala Anthony have been seen modeling and supporting pieces from the new collection.

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In the chi shooting THE CHI….🔥

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FUBU continues to be a catalyst in the fashion world as they create more styles for people of color. FUBU is more than a clothing brand. Their classic styles provide consumers with an opportunity to find a form of expression in a safe space.

Follow FUBU on their Instagram for new looks.

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Author

Kris Crews is a writer from Columbus, Ohio. Writing was always something she had a knack for, but once she started her undergraduate experience, she found that writing was a passion of hers that she wanted to pursue more seriously. In 2017, she graduated with a B.A. in journalism and media communications. Pursuing this field allowed her to develop her skills as a writer, and with time and hard work, she sent out work that was then published by MTV, Huffington Post and Elite Daily. Currently, she is writing her first book. She is using her writing to connect with others and make a difference in the stories she tells.

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